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April 17, 2026

As Enrollment Dips, School Administrators Turn to TikTok to Advertise

Two young students in art smocks are sitting at a table and laughing heartily. The girl on the left has her hair in a bun with an orange bow, and the boy on the right is holding a paintbrush.

Strive Charter School is opening this fall in the South Bronx, offering extended hours seven days a week. The school is investing heavily in marketing across transit and social media to build enrollment ahead of its first day of class.
Read the full story on The New York Times